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“The range of what we think and is limited by what we fail to notice. And because we fail to notice that we fail to notice there is little we can do to change until we notice how failing to notice shapes our thoughts and deeds.”
The Inmates are Running the Asylum by Alan Cooper
A fun and inspiring book. A must read for anybody who is involved in the business of digital products – from websites, information systems, custom tailored software applications, hardware products driven by software – which, in our digital age, means practically everyone in business.
The book demonstrates in a simple and entertaining fashion – how software design effects our lives both as users and businesses who’s products are used by people. It offers interesting insights and perspectives on the manufacturing process of software, the people involved in it and their dispositions. You really need to appreciate the tremendous effect good design can have on lifestyle and business success.